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Sport is a powerful force that shapes school life, uniting energy, teamwork and discipline. The importance of sport in schools goes far beyond the playing field. It contributes to physical […]

Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why we’ve recently been deep-diving into a range […]

Impact of sporting events on the environment Sports have always played an important role in our society, bringing people together and fostering a sense of community and competition. Whether it’s […]

Let’s skip the introduction. Discourse Machine has already thoroughly criticized Omnicom and finally decided to acquire IPG, which it had been planning for years. A year of speculation is numbing, […]

For avid soccer fans, few experiences can match watching the English Premier League (EPL) live in a stadium. For Bruce Allen, Business Development Manager at Edusport, that dream recently became […]

In 2025, sports performance in India will no longer be determined by innate ability. Today, wearable sports technology is the difference between the average athlete and the consistently high-performing athlete. […]

Game publishers need more data to figure out how potential buyers are feeling about their upcoming game launches. That’s why we’ve been diving into the link between common game discovery […]

Arunachal martial arts athlete unable to travel to China for Asian Games In a disappointing development for promising martial arts athletes from Arunachal Pradesh, their dreams of representing India at […]

Marketers have become fixated on a simple and stubborn question: What portion of spend goes to content creators? What was once a direct hand-off is now routed through a growing […]