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Esports and live streaming go hand in hand. With a calendar packed with quarterly tournaments, majors and regional leagues, hundreds of millions of hours are watched across live streaming platforms […]

This week’s Future of TV briefing features the Innovative Media Measurement Coalition’s Identity Infrastructure 2.0 proposal, which aims to address the fragmented identity landscape of TV and streaming. But at […]

When you enter the box cricket field, the net walls are close, the pitch is short and your teammates are watching. Well, what is it? Box cricket is not the […]

For the better part of a decade, consumer goods companies hired marketers who could optimize their media plans. They are now hiring people who can save the brand. When Smuckers […]

A basic setup for box cricket in India starts from around ₹400,000. A standard 40 x 80 feet commercial lawn costs between Rs 10 lakh to Rs 2.5 lakh. Premium […]

Gaming audiences are more savvy than ever. Where once fans simply followed their favorite game series or console manufacturer, they now avidly follow the studios and publishers behind them, tracking […]

People no longer trust what they see, but the advertising industry doesn’t agree on what integrity looks like for that. Do AI-generated backgrounds need labels? What about synthetic soundtracks? Or […]

Japan is one of the most valuable gaming markets on the planet, accounting for approximately 9% of global gaming revenue despite only 2.2% of the global gaming audience. Gaming spending […]

It’s become virtually impossible to go two or three days at a retail conference without having a conversation about the industry’s biggest buzzword: artificial intelligence. Technology vendors scan attendee nametags […]

If you’re familiar with the game discovery community, you’ve probably heard the term “sticky games.” We first heard about this in Ryan K. Rigney’s Push to Talk newsletter, where he […]