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Subscribe: Apple Podcasts • Spotify There seem to be two schools of thought when it comes to agent media buying. Some people are moving to the so-called cutting edge by […]

Imagine this. It’s Friday evening. The stress of the working week has finally eased. Someone in a WhatsApp group drops “Box Cricket Cal?” And within minutes, 12 people said yes. […]

Live streaming built its reputation on gaming, and gaming is still important. But audiences have moved far beyond that. Platforms and creators that once defined themselves entirely through games now […]

As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: authentic, human-driven content alternatives. While fully AI-generated influencers exist, and a report […]

Box Cricket takes the cricket we grew up loving and packs it into a compact, high-energy format that can be played by anyone, anytime, anywhere. And what about the Box […]

The MENA region is one of the fastest growing gaming markets in the world. With the youth population skewed heavily under the age of 35 and governments like Saudi Arabia […]

As an industry as a whole, marketers and agencies are inching closer to unraveling the mysteries of what advertising drives consumers to buy products and services, and retail media networks […]

You can see Cricket in Mumbai it in the gullies of Dharavi, on the maidans of Shivaji Park, and in every WhatsApp group that has ever featured the phrase “kal […]

Esports and live streaming go hand in hand. With a calendar packed with quarterly tournaments, majors and regional leagues, hundreds of millions of hours are watched across live streaming platforms […]