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For the better part of a decade, consumer goods companies hired marketers who could optimize their media plans. They are now hiring people who can save the brand. When Smuckers […]

A basic setup for box cricket in India starts from around ₹400,000. A standard 40 x 80 feet commercial lawn costs between Rs 10 lakh to Rs 2.5 lakh. Premium […]

Gaming audiences are more savvy than ever. Where once fans simply followed their favorite game series or console manufacturer, they now avidly follow the studios and publishers behind them, tracking […]

People no longer trust what they see, but the advertising industry doesn’t agree on what integrity looks like for that. Do AI-generated backgrounds need labels? What about synthetic soundtracks? Or […]

Japan is one of the most valuable gaming markets on the planet, accounting for approximately 9% of global gaming revenue despite only 2.2% of the global gaming audience. Gaming spending […]

It’s become virtually impossible to go two or three days at a retail conference without having a conversation about the industry’s biggest buzzword: artificial intelligence. Technology vendors scan attendee nametags […]

If you’re familiar with the game discovery community, you’ve probably heard the term “sticky games.” We first heard about this in Ryan K. Rigney’s Push to Talk newsletter, where he […]

By rolling out the full self-service capabilities of the GO platform, Criteo is expanding access to its performance media stack, reaching a broader segment of small and medium-sized advertisers, and […]

Some people chase miles. Some people chase medals. you? You may be chasing your first perfect dive. Or maybe it’s gliding peacefully through crystal clear blue water after a long […]

Marketing for creators can be complex. There are a lot of moving parts, but there aren’t many intuitive ways to keep track of them all. Discovery happens in one tool, […]