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Marketing for creators can be complex. There are a lot of moving parts, but there aren’t many intuitive ways to keep track of them all. Discovery happens in one tool, […]

Philadelphia Cream Cheese has stopped paying for search ads, at least for prospects who shop on Google. Over the past year, the Kraft Heinz-owned consumer goods brand has phased out […]

Finding the right training ground can make all the difference. It’s what separates Sunday League enthusiasts from podium finishers. You’re not looking for a playground. I want a launchpad. India’s […]

iGaming (the collective term for online gambling and betting) is one of the fastest growing entertainment industries. Global search interest in iGaming increased 8x from 2023 to 2026. This is […]

Earned media used to mean landing a headline in a major news publication. Now, it’s more likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly […]

On a Thursday night in Mumbai, the Pusalkars are not sitting on the couch. They’re in court. However, urban India is steadily adopting an active lifestyle to overcome the amount […]

For live service games, dropping new content is the lifeblood of long-term audience retention. Publishers and developers rely heavily on expansions, seasonal updates, and major patches to bring back lapsed […]

War does not pause for marketing plans, but it rewrites plans. For better or worse, the world continues to spend. That’s clear from conversations with advertising executives since the US […]

Please picture this. As I watch the Indian Super League (ISL) and see young talent darting down the wings, a thought strikes me like a bolt of lightning. “That could […]