Marketing for creators can be complex. There are a lot of moving parts, but there aren’t many intuitive ways to keep track of them all. Discovery happens in one tool, outreach happens in another, engagement happens somewhere in an email thread, and reporting happens in a spreadsheet compiled by three people that no one fully trusts. Agencies are briefed on different parts of the same campaign and end up going in different directions. At best, this creates unnecessary stress and over-communication, but at worst, creators and plans begin to develop a rift between activations.

So we’ve been working on something called Creator Community to streamline the whole process. Creator Community is a new way to handle the entire creator marketing process in one place, from creator discovery to onboarding, activation, and reporting. It’s designed to close the marketing loop for creators and give brands a single point of truth for every step of the process. In this article, we’ll explain how the creator community works, what it can do for your team, and give you a sneak peek at what’s coming next.

Already hooked? Why not talk directly to our sales team and get into the nitty-gritty? Chat with them today!

Key points by Stream Hatchet:

• The Creator Community covers the entire creator marketing lifecycle, from creator discovery to onboarding, activation, and reporting.
• This feature leverages over 10 years of worldwide creator data and real creator marketing activations.
• With unbiased recommendations, our creator community can help you find the right match for you, from super popular creators to niche creators with passionate audiences.

Complete creator marketing process powered by the creator community

As mentioned earlier, Creator Community is Stream Hatchet’s new end-to-end solution for the entire creator marketing lifecycle. That means finding the right creators for your brand, bringing them on board, running campaigns, and reporting on how it all goes. It’s all in one place, without the usual clutter of juggling agencies, spreadsheets, and 17 browser tabs.

Here’s how it works step by step:

Step 1: Discovery

Every creator marketing campaign starts with thinking about who you want to work with. Whether you’re searching for a community that fits your brand or discovering a creator you’ve never heard of that might actually be a good fit, you’ll want to peruse our detailed repository of potential candidates.

The discoveries of creators are always our bread and butter. The Creator Community gives brands and publishers access to Stream Hatchet’s complete database of over 200 million unique social profiles and over 55 million creators across 32 platforms.You can filter by viewer count, content category, platform, region, and more. Don’t know where to start? Smart Search helps you explain what you’re looking for in plain language and does the heavy lifting from there.

Step 2: Consider

Of course, without a useful way to sift through the results and pick the wheat from the chaff, all of a creator’s data can become overwhelming.

The Consideration stage allows you to group creators, compare them side by side, and track their performance over time. Rather than making big decisions based on a single strong month, build a good picture. In other words, how has this creator performed in the past? How does this compare to peers with similar sized audiences or playing similar games? Does the campaign have the cultural relevance it needs?

Step 3: Create shortlist with creators

of the app[マイ クリエイター]You can save your favorite creators in sections. Think of this as a living directory of creators that brands are collaborating with and looking to for future campaigns.

Think of it like this: Perhaps you are a brand planning to launch a product soon. You can (probably) access your previously curated list of My Creators to see which creators would be a good fit for this latest product. Although not all of them are active in your current campaign, they are all tracked, organized, and ready to be pulled in when you need them. That means you’ll no longer lose great creators between activations.

Step 4: Onboarding

Once you know who you want to work with, the entire outreach and onboarding process happens within the Stream Hatchet platform, including initial contact, negotiations, signing, and campaign induction.

Bulk messaging allows you to contact a group of creators at the same time, ensuring consistency without the hassle of managing separate threads across five different apps. Connecting Gmail to the app lets you send messages through your regular Gmail address, but it’s convenient because you can do it right next to your My Creator page.

Step 5: Run

When it comes time to publish, the creator community is like a standing army ready to go into battle for your brand. You can launch campaigns directly from the platform using the same bulk messaging tools mentioned above to reach out to the best creators and let them know what’s going on.

Even better, you can actually manage certain aspects of your campaign from within the platform. Let’s say you want to give away beta keys for an upcoming game or promo codes for your latest product. Now you can do that using code management tools. You can generate and assign codes to specific authors, and track when each code is used. And of course, all that code data is stored alongside your other campaign data.

Step 6: Report

Speaking of which, you can also view reports on campaign performance within the app. Once a campaign ends, the creator community collects performance data and insights to help you understand the numbers. Optionally, you can also set Custom dashboards allow you to choose your priority metrics and arrange them in the way that makes the most sense.

When sharing results with stakeholders who aren’t on the platform, everything is exported into a clean, easy-to-read summary report with no manual formatting required.

Expand your team: How creator communities can power creator marketing

The Creator Community exists to make your life less stressful, provide you with the most relevant creators, and keep you actively involved in the marketing lifecycle. So we wanted to highlight a few key areas where the creator community can improve upon previous creator marketing workflows.

One platform means one tool, one agency, one space for creator marketing

Imagine being able to log into a single hub for all your marketing needs as a creator. Creators no longer need to use different tools, agencies, or workflows for each stage of their marketing process. Discovery, shortlisting, onboarding, activation, reporting, all in the same place. No longer do you have to explain the same vision to multiple government agencies and expect them to be aligned. No more syncing data between apps or searching for the right version of a spreadsheet. and…

No more tedious handoffs between tools and dropping the ball during activation. There are many moving parts to a creator’s marketing campaign, and miscommunication is one of the most common reasons things go wrong. The Creator Community is your one-stop-shop for everything. A complete roster of creators, current status, performance data, campaign progress, and more are accessible to everyone you need. Additionally, as mentioned earlier, exportable reports make it easy to bring in stakeholders who are not part of the platform.

The creator community is powered by Stream Hatchet’s global and extensive creator data

Stream Hatchet has been tracking the live streaming and gaming ecosystem for over a decade, and all of that data feeds directly into the creator community. With over 200 million unique social profiles and over 55 million creators across 32 platforms, our reach is unparalleled. Even for specific use cases, this depth and breadth of data is invaluable. Let’s say you’re evaluating a creator. By looking at a creator’s long-term track record, rather than just how they’ve performed over the past few months, you can get a more accurate reading of a creator’s credibility, audience trends, and cultural staying power.

Furthermore, our data is spread all over the world. Many creator marketing platforms are heavily biased towards Western markets. The data on the Stream Hatchet platform covers creators and audiences around the world, which is critical if your game or brand has global ambitions. Whether you’re looking to reach audiences in Latin America, Southeast Asia, MENA, or other parts of our big, beautiful world, our Creator Community has information to help you find creators who speak directly to these communities.

Surface recommendations based on real-world activation experiences

The creator community has a built-in awareness of the results of actual creator marketing efforts. TThrough Stream Hatchet’s position within the GameSquare ecosystem, we leverage the direct expertise of sister agencies like Click and Zoned, two companies with deep roots in creator marketing efforts. The recommendations and benchmarks you see are informed by people who have actually run these campaigns and know what good performance really looks like. This includes activations for brands such as Capcom, Hyper X, and Sony Cameras, among others.

These are just some of the key benefits that the Creator Community feature provides. But there’s also that…

• Unbiased Creator Recommendations: Unlike agencies that subscribe to specific platforms and creators, we operate without pre-arranged partnerships. Our data is completely unbiased and only shows you the creators most relevant to your needs.

• Live streaming expertise: Beyond social data, we are also deeply embedded in the live streaming space. Looking for expert insight on Twitch, YouTube Gaming, or Kick streamers? We can help you with that (especially with game activation!)

• Access to niche creators: Micro and nano influencers have the most loyal fans and are eager to find sponsors. Thanks to our rich data, you can also discover these up-and-coming creators and reach out to them in niches that fit your brand.

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Creator communities close the marketing loop for creators, but they do more than that. It also sets up a business intelligence layer that acts as a true strategic partner for the brand. The future of creator discovery requires learning from every campaign, every creator collaboration, and every performance report. The goal is a platform that moves from passive discovery to active intelligence, continually making recommendations that get smarter the more you use them.

With the most accurate data about creators and connectivity to the latest creator marketing activations, Stream Hatchet has the foundation to create this active intelligence engine, making you a true participant in your marketing team. To begin that journey, brands and publishers need to start by centralizing creator marketing on a single platform. To learn more about how our Creator Community can help you connect with creators, contact our sales team today.

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